Privacy policy

Privacy Policy

Transstyle Inc. (hereinafter referred to as the “Company”) respects the privacy of customers using https://www.utsuwa-jp.com (hereinafter referred to as the “Site”) and is committed to protecting personal information.
This Privacy Policy explains how we collect, use, and share customers’ personal information when using the Site or purchasing products.

1. Personal Information We Collect

(1) Device Information
When you access the Site, certain information is automatically collected. This is collectively referred to as “Device Information,” including:

  • Type of web browser

  • IP address

  • Time zone

  • Information about cookies

  • Pages or products viewed

  • Referring sources (search keywords or referral websites)

  • On-site browsing activity

Technologies used to collect Device Information include:

  • Cookies: Small data files stored on your device, including an anonymous identifier (see http://www.allaboutcookies.org for more details and opt-out instructions).

  • Log files: Records IP addresses, browser information, access times, etc.

  • Web beacons / tags / pixels: Electronic files used to track browsing behavior on the Site.

(2) Order Information
When you make or attempt to make a purchase, the following information is collected (“Order Information”):

  • Name

  • Billing and shipping address

  • Payment information (including credit card numbers, etc.)

  • Email address

  • Telephone number

For the purposes of this Policy, “Personal Information” refers to both Device Information and Order Information.

2. How We Use Personal Information

The Company uses your personal information for the following purposes:

  • Processing orders (including payment processing, shipping arrangements, and sending invoices/order confirmations)

  • Communicating with customers

  • Detecting and preventing fraudulent or risky orders

  • Optimizing the Site and analyzing performance

  • Providing personalized products, services, and advertisements (including behavioral targeting ads)

3. Sharing Personal Information

We may share your personal information with third parties within the scope necessary to fulfill the purposes above, including:

  • Shopify: The Site is hosted on Shopify. For more details, please see Shopify’s Privacy Policy.

  • Google Analytics: Used for access analysis. For details, please see Google’s Privacy Policy.

  • Legal authorities: We may share information to comply with legal obligations (such as subpoenas or search warrants), or to protect the Company’s rights.

4. Behavioral Advertising

We use behavioral advertising to provide customized ads based on customer interests and preferences.

5. Do Not Track

Please note that the Site’s data collection and usage practices are not altered when we receive a “Do Not Track” signal from your browser.

6. Rights of European Customers

If you are a resident of the European Economic Area (EEA), you have the following rights:

  • The right to access the personal information we hold about you

  • The right to request correction, updating, or deletion of your personal information

To exercise these rights, please contact us using the information listed in the “Contact” section below.
Please note that your personal information may be transferred to and stored in countries outside the EEA, including Canada and the United States.

7. Data Retention

When you place an order, we will retain your order information for our records unless you request deletion.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices or applicable laws. Significant changes will be announced on the Site.

9. Contact

For questions or concerns regarding this Privacy Policy, please contact us at:

Email: info@utsuwa-jp.com

Transstyle Inc.
Transbec Building 4F
379 Funahokocho, Shimogyo-ku, Kyoto-shi, Kyoto 600-8443, Japan